An Application Framework for Serious Games Integration in Companies

Serious Games are games that educate, train and inform using entertainment principles and creativity. Serious Games have provided a body of literature related to the potentials for application in different fields such as government, educational and healthcare management. The use of Serious Games in corporate settings is extensively studied and investigated by researchers. However, less investigation has been focused on the integration of Serious Games in the corporate context. The conceptual framework described in this paper illustrates alternatives for Serious Games integration into corporate settings. The framework provides an opportunity for critical reflection on how Serious Games can be valued in companies with respect to concepts such change management, corporate training, decision-making, or skills development. In addition, case studies illustrating the application of Serious Games technology with respect to each area of integration are presented. Finally, future work is explained to direct the research towards modifications based on appropriate framework evaluation strategies.